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About Us

Image by Bonnie Kittle

Join our revolution:

By improving the body image of mothers

so that they role model more positive attitudes and behaviours

about weight, bodies, and health 

to their kids

we change the world

We do this through:


  • Research: Engage in strategic research that can be used to empower mothers, change industry practices, disrupt cultural attitudes, and drive policy change.

  • Resource: Equip mothers with evidence-based body confident resources that fit their needs, that encourage body acceptance and that develop positive behaviours. 

  • Revolutionise: Facilitate advocacy for mothers to disrupt body image pressure and create cultural change.


Body Confident Mums is Powered by the Body Confident Collective, a not-for-profit health promotion charity founded by the BCM team to help get all of the good knowledge and resources out of Universities and into the World. 



We are body image experts in body image research.

We are Mums.

We are passionate about promoting physical and mental wellbeing for everyone.

Dr Zali Yager 

Executive Director of the Body Confident Collective, and Honorary Associate Professor in Health and Physical Education at Victoria University in Melbourne, Australia.

I have an education background and expertise in the evaluation of intervention programs and content in school settings, and enhancing teacher's capacity to promote body image in their schools. I also have three children, Jack (9), Evelyn (7), and Lucy (7). Since having children, I have become passionate about promoting positive body image among mothers in order to enhance their own wellbeing, and that of their children.


Dr Ivanka Prichard

Associate Professor in Health & Exercise Sciences at Flinders University in Adelaide, Australia.

My research focuses on promoting positive lifestyle behaviours (i.e., healthy diet and exercise) and body image. I worked in the fitness industry as a group fitness instructor for 15 years and am passionate about understanding ways of improving body satisfaction and increasing levels of physical activity among women and children. I also have two young boys, Hudson (12) and Carter (10). Having children, as well as my background in exercise and body image research, has made me increasingly aware of the need to promote positive body image and how parents might best do this for themselves and their children.



Dr Laura Hart 

Senior Research Fellow at the University of Melbourne, Australia.

I am one of the creators of Confident Body Confident Child, a program to help parents teach their children about healthy eating and physical activity without negatively impacting on child body image. I am passionate about the potential influence that parents can have on their children's physical and mental health. I also have two boys, Isaac (9), and Oscar (7). Since having children, I am aware of how post-birth and breastfeeding can really wreak havoc on women’s bodies and finding the confidence (and time!) to exercise and look after yourself is a challenge.


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